It appears to be mandatory for most US-based corporate staff, according to six current and former Amazon employees who said they'd taken a version of the training in recent years. The training, labeled "Amazon confidential," cautions employees against using those words internally and externally, in both written and verbal communication. The words 'European market' "could suggest from the FTC's point of view that we have a monopoly over the European market," the training says. Don't say 'moat' when we mean a 'differentiated offering to attract and retain customers.' Don't say 'dominating competitors or competition' when we mean 'our business is growing.'"Įmployees should also avoid referring to markets by geographic area, "the European market" for example, because Amazon operates in a global marketplace, the training notes. ![]() Don't say that there are barriers to entry if there is easy entry. ![]() "Don't suggest that there are few competitors if there are many competitors. "Don't suggest the market is narrow if the market is broad," the training warns. In a mandatory annual training on legal and antitrust issues, employees are instructed to "be cautious" when using words like "platform," "ecosystem," "gateway," and "operating system," because they "are inaccurate, or may subject our businesses to misconceptions or unnecessary press or regulatory focus," according to a recording of the training obtained by Insider. Antitrust regulators have zeroed in on Amazon's Marketplace platform for special scrutiny.Īmazon directs corporate employees to avoid using certain words when discussing the company to minimize the impression that the behemoth is a dominant force in e-commerce and retail.Amazon, which dominates US e-commerce, portrays itself as a small part of the global retail market.Amazon tells employees to avoid words that may generate "unnecessary press or regulatory focus.".Account icon An icon in the shape of a person's head and shoulders.
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